Kyrie
Assignment:
Develop a marketing campaign that positions Dr. Martens as a leading brand in personal style and self-expression.
Challenge
Amidst the mass-produced fashion industry, there is a decline in footwear that truly represents individualism,
creating a need to reinforce Dr. Martens' brand identity as a symbol of self-expression and uniqueness.
Objective
To brand Dr. Martens as not just a footwear option but as a canvas for personal expression, through the "Martens X You" campaign, which allows customers to customize their boots, thereby strengthening the brand's commitment to individuality and self-expression.
SHOW YOUR CREATIVITY
Draw here
SHOW YOUR CREATIVITY
YOUR BOOTS , YOUR STYLE
YOU X MARTENS
share you work online with
#youxmartens and visit youxmartens.com
YOUR BOOTS , YOUR STYLE
YOU X MARTENS
YOUR BOOTS , YOUR STYLE
YOU X MARTENS
Kyrie
Ready to collaborate on something awesome?
Reach out and let's turn great ideas into reality!
kyrie eleison jamir
vaughan, ontario
