Kyrie
Assignment
Craft an engaging and impactful marketing campaign for Molson Beer, emphasizing its longstanding Canadian heritage and commitment to premium brewing.
Challenge
In a beer market crowded with international and local competitors, Molson must distinguish itself while remaining true to its Canadian roots and values.
Objective
To elevate Molson Beer's brand appeal and strengthen its market position in Canada, targeting adults aged 25-40. The campaign should highlight Molson's unique Canadian legacy and quality brewing, connecting with a modern audience and fostering a sense of national pride and community.
creative team (art & copy) : Kyrie jamir & hayat Alchaaban
Kyrie
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kyrie eleison jamir
vaughan, ontario
